Sierre-Zinal 2025: Live Across 5 Continents
Broadcast nationally and in over 100 countries, live on RTS, Eurosport, discovery+, and online media.
PRESS RELEASE
Sierre-Zinal, proudly Valaisan, passionately international !
Val d'Anniviers and Sierre stand at the heart of the running world.
Behind every successful edition is the unwavering dedication of over 700 volunteers. Their commitment, combined with the race's breathtaking scenery and challenging terrain, has established Sierre-Zinal as an iconic event on the global running calendar.
As a cornerstone of the Golden Trail Series, we embrace this honour with humility and enthusiasm, mindful of the responsibility that accompanies such notable recognition.
Over its 50-year history, Sierre-Zinal has emerged as one of the most celebrated mountain races on the international trail running circuit. This legendary 31-kilometer (19.2-mile) trail weaves through picturesque mountain villages from Sierre to Zinal in the Swiss canton of Valais. Far more than just a competitive event, Sierre-Zinal embodies our rich Valaisan heritage, striking a harmonious balance between deeply rooted local traditions and international acclaim.
A strategic alliance for global recognition
Since joining the Golden Trail World Series (GTWS) in 2018, Sierre-Zinal’s reputation has grown significantly. The recent announcement of a strategic partnership between Salomon and Warner Bros. Discovery Sports Europe ushers in a new era.
Officially unveiled in Paris just days before the launch of the 2025 season, this partnership offers GTWS—and Sierre-Zinal in particular—an unprecedented opportunity for global visibility and international broadcasting.
What does this mean concretely for our region:
- Live and on demand broadcasting: Coverage will reach audiences in over 100 countries across five continents via Eurosport, TNT Sports, Max/HBO Max, discovery+ and an extensive network of affiliated broadcasters.
- Enhanced national exposure in Switzerland : the race will be broadcast live on public television via RTS.
- Extensive digital coverage: Exclusive content, race highlights, in-depth reports, and storytelling features available on YouTube TWS, Eurosport.com, TNTSports.co.uk and across social media platforms.
- Global market growth: The partnership will actively promote trail running internationally, fostering market development, strengthening existing partnerships, and expanding the sport's influence into new territories.
Benefitting from this international momentum, Sierre-Zinal is proud to showcase its values and identity on the global sporting stage.
- Sierre and the Anniviers valley will become the meeting ground for mountain enthusiasts worldwide, drawn to the area’s authenticity, hospitality, and exceptional natural environment.
- The Valais region, known for its snowcapped peaks and centuries-old sporting traditions, will reinforce its status as a premier outdoor sports destination.
- Switzerland, with its breathtaking natural landscapes and culture of excellence, will further establish itself as a major player in international trail running.
Building the future of trail running together
In an ever-changing context, Sierre-Zinal reaffirms its commitments for the coming years:
- Enhance its organisational model to offer an increasingly fluid quality experience.
- Preserve its founding spirit and cultural signature, namely by striking the right balance between popular participation and elite racing, staying true to its roots even while earning international recognition, respecting local traditions while pursuing innovation.
- Actively collaborate with GTWS and Warner Bros. Discovery Sports in a spirit of co-creation to promote sports while safeguarding authenticity.
What about tomorrow? If trail running were to join the ranks of Olympic sports, we would be thrilled to provide insights based on our field experience and commitment to excellence and help write a new chapter in the history of sports.
Sierre-Zinal: above all, a human adventure !
Sierre-Zinal is a race for the people, in the very best sense of the word — open to all, welcoming, demanding yet accessible, and driven by the passion of everyone involved. It’s a celebration of effort and emotion, a unique moment of connection shared just as intensely by elite athletes as by thousands of amateur runners and families who take part.
See you in august 2025 for another unforgettable edition — packed with trailblazing energy and pockets full of trail mix!
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